Eric Benjamin Seufert is a media strategist, quantitative marketer, author, and investor who spent his career working for transformative consumer technology and media companies — including Skype, Wooga (acquired by Playtika) and Rovio, the developer of Angry Birds — before launching Heracles Capital, an early-stage venture capital fund focused on the mobile ecosystem. Eric is also the author of the book Freemium Economics, published by Elsevier in 2014, and he founded Agamemnon, a start-up that built a mobile marketing analytics platform, which was acquired in 2017. Eric also developed Theseus, an open-source Python library for marketing cohort analysis.

Eric runs Mobile Dev Memo, a mobile advertising and freemium monetization trade blog, and QuantMar, a knowledge-sharing platform for quantitative marketers. Eric’s writing has been featured in The Information, Business Insider, and the Harvard Business Review, and he has been quoted in The Wall Street Journal, and many other pubs.