Will Warren is a hub lead for FRWD in the firm’s Marketing Excellence practice.

Will joined Bain with 24 years of industry experience in marketing, media, and digital advertising. Prior to Bain, Will was EVP, Head of Digital for Zenith USA, one of Publicis Groupe’s largest operating agencies, where he led a team of over 250 specialist practitioners to deliver solutions in areas spanning digital, programmatic, video, social, and search across over 30 US clients. He also led the agency’s investment partnerships with a wide range of digital platforms, publishers, and solutions providers.

Before Publicis Groupe, Will spent over 10 years within corporate divisions of the Time Warner organization in business development and general management capacities. He has operating experience in ad product development and large-scale marketing partnerships. He began his career at Saatchi & Saatchi in both account leadership and new business roles.