David Porter serves as Head of Ad Sales Research, Data and Insights at Warner Bros. Discovery. In this role, Porter partners with the Ad Sales organization to drive revenue growth across the WBD portfolio of streaming, digital and linear platforms. He oversees the Ad Sales Research and Data functions leading overall strategy and execution for alternative currencies, advanced analytics, cross-platform measurement and insights, streaming and digital engagement, and data clean rooms. Additionally, Porter and his team are responsible for the development of advanced tools and technology, enabling advertisers to maximize their first party data, optimize campaigns, and measure impact across the WBD converged video platform.