Christi is the Marketing Director of The Lab at BlueTriton Brands, an award winning, full-service internal agency specializing in paid media, digital, social, and creative services. With a strong focus on media strategy, Christi leads a talented team in delivering high-impact campaigns across a portfolio of 13 brands that drive growth and performance. Her passion for delivering meaningful consumer journeys, combined with a deep understanding of digital trends and consumer behavior, enables her to craft innovative strategies that resonate with audiences. Through her leadership, BlueTriton’s media program has become a powerhouse for their brands, delivering meaningful and measurable results both above the line and in-aisle. In her spare time, Christi runs the IG account @BazaarLazarr where she cooks, styles, shoots, and promotes delicious recipes.