Gabriela Benitez is the first-ever President of the creative agency Madwell, and a seasoned marketing professional with over a decade of experience in creative advertising.

Gabriela's extensive background includes collaborating with C-Suite executives, VPs, and Brand Marketing Directors to craft award-winning global and North American campaigns across a diverse range of industries, including telecom, tech, finance, automotive, luxury, retail, and CPG. She has a proven track record of delivering impactful communication strategies that drive sales, enhance brand awareness, and maintain relevance.

As a devoted mother and proud Latina who grew up in Argentina and Puerto Rico, Gabriela takes a huge responsibility in trying to elevate other people of color at Madwell and within the community.