Jenny Hermanson has been driving excellence in integrated media and communications planning for over 18 years. As the current Head of Media for Pernod Ricard US, she leads the development of omnichannel strategies, leveraging demand-driven, precision media to fuel growth across Pernod Ricard’s portfolio of brands. Her focus is on enhancing media & content effectiveness and maximizing ROI, while fostering innovation and creativity.

Previously an agency veteran, Jenny lead Media Planning for major brands like PepsiCo, Unilever, and L’Oréal and others. She brings a wealth of experience and a proven track record of improving media performance and delivering best-in-class media solutions.