Aria Began is the Vice President of Enterprise Success at Madhive, where she leads the client success organization. Aria's team manages client activation, engagement, strategic advising, and growth initiatives for Madhive's clients. Since joining the company in 2020 as Director of Client Success, Aria has played an integral role in helping local broadcast clients, including Fox, Premion and Scripps, grow and build their streaming TV advertising businesses.
Prior to Madhive, Aria served as the Director of Enterprise Client Success at VideoAmp, where she focused on growing and supporting Holding Company clients. During that time, she established the company’s first technical account management and professional services team, which focused on onboarding and integrations to streamline client success.
A committed leader in the industry, Aria is an active member of She Runs It, Techbae, and Chief, where she contributes to advancing the roles of women in technology and business leadership.