Lucia Ying

Lucia Ying

Global Lead of SMB Brand & Beyond Amazon Business

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A global business leader, Lucia drives growth, innovation, and brand transformation. With expertise spanning business development, marketing, strategy, analytics, and entrepreneurship, she has a proven track record of expanding into new verticals and revitalizing classic brands through data-driven, customer-centric strategies. Recognized for her bias for action, analytical rigor, and relationship-building, Lucia has delivered impactful results across diverse industries, including tech, food & beverage, apparel, lifestyle, and sustainability.

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