Roy and his partners, right out of The University of Texas at Austin, built GSD&M from scratch into a purpose‐based marketing, advertising, and idea machine ‐ building iconic brands like Southwest Airlines, Don’t Mess with Texas, The PGA Tour, Walmart, The United States Airforce, Goodyear, American Institute of Architects and DreamWorks.

Roy’s most passionate endeavor is the Make It Movement of which he is the founder and CEO. Working with CTE Instructors, educators and employers, the purpose is to use marketing as a force for good to inspire students to start discovering their careers while in middle and high school.

Recognition
Inducted into the American Advertising Federation Hall of Fame, named “Adman of the Century” by Texas Monthly magazine, The University of Texas McCombs School of Business Hall of Fame, Lyndon Baines Johnson Foundation board member and was named Austinite of the Year in 2023.