Lisa Giacosa is the Chief Investment Officer of Spark Foundry, a global media agency brand within Publicis Media (Ad Age’s 2023 “Agency Network of the Year”).

As Chief Investment Officer, Giacosa is responsible for setting and driving the agency’s investment strategy, and ensuring the integration of Spark’s digital, data, and content practices across various platforms and audiences. Giacosa’s background in data, technology, analytics, insights, and client leadership enables her to bring a perspective to the investment practice that facilitates driving deeper targeting and measurement of media effectiveness. She is passionate about humanizing data to better understand consumer behavior for improved efficiency. Most recently, Giacosa was President of Data, Technology, Analytics, and Insights (DTAI). In that role, she was responsible for developing innovative solutions that leveraged data, analytics, and insights to build experiences that drive business outcomes.