Robin Cohen is the Executive Vice President, Integrated Media Investment + Planning at Rain the Growth Agency. With a deep background in strategic planning and over 20 years of experience, Robin joined the agency in 2012 to manage the media planning teams. She is responsible for strategic oversight of media plans across multiple categories and manages cross-functional agency teams inclusive of national and local broadcast, video, audience, print, digital and non-traditional marketing disciplines. At the agency, Robin has been responsible for managing some of our most successful ecommerce campaigns, including Chewy.com, Peloton, SimpliSafe, TaxACT, and Wayfair. She plays a key role in HypeHer, the agency’s dedicated practice that connects brands with women's sports media opportunities.