Sami Kriegstein Jacobson: Sami is an award-winning, non-traditional creative director, executive producer, and AI facilitator. In 2022, Sami co-founded the groundbreaking AI variety show, "IT WRITES ITSELF," which has played to sold-out audiences in New York, LA, and Mexico City. In 2024.

When she’s not helping teams learn AI through play, Sami specializes in building human-focused branded entertainment properties grounded in built-to-release strategy. A former "influencer whisperer," Sami oversaw top-tier influencer talent and brand integrations at Maker Studios and Fullscreen, Inc., became BBDO New York’s first EP of Creative Development and Entertainment Partnerships, and in 2022 founded Yarn, a next-gen branded entertainment consultancy, creating films, formats, and podcasts for platforms like Netflix, Youtube Premium, and Amazon Prime. To learn more about “IT WRITES ITSELF” visit www.itwritesitself.ai.