Monica Jimenez is a key figure in Bad Bunny's team, with expertise acquired at Procter & Gamble and Coty that has been instrumental in managing a global brand.

Monica was one of the brains in the rollout of Bad Bunny's critically acclaimed album, Un Verano Sin Ti. She managed the project from inception to its global success, which topped the charts and profoundly influenced pop culture and music. This album's triumph showcased her ability to blend innovative strategies with industry insights, setting new standards in the music sector.

She has achieved remarkable milestones in Bad Bunny's music career and formed high-value brand partnerships, enhancing his visibility and influence across diverse markets. Her approach involves a keen understanding of media and what makes people tick, allowing her to keep the artist relevant and connected with fans worldwide.”