Toni Wallace is a Partner and Head of Music Brand Strategy & Partnerships at leading global talent, entertainment sports and advisory company, UTA. She’s responsible for leading brand strategy, partnerships, and business development for UTA’s world-renowned music roster of more than 1,000 artists, as well as building out UTA’s music offering for corporate clients within the agency’s Entertainment Marketing group.

Over the last eight years, Wallace has built UTA’s Music Brand Partnerships team from the ground up which now includes a powerhouse team of over 20 people around the world and an 8-figure branding business for the agency. Wallace is the personal branding agent for acclaimed artists such as Bad Bunny, Cardi B, Carin León, Chance The Rapper, Eladio Carrión, Karol G, Post Malone, Young Miko, and many others. Under her leadership, MBP’s revenue grew 40% last year and the division has had double growth annually since she started the department.