Noah Assad, born and raised in Puerto Rico, has built a remarkable career in the music industry with a passion for reggaetón and Latin culture. Starting as a promoter of local artists and events during his teenage years, Assad founded Rimas Entertainment in 2014. Initially a digital marketing and distribution company, Rimas has since grown into a successful independent label representing a diverse roster of talent.

As the manager of global superstar Bad Bunny and many others, Assad has been instrumental in their record-breaking achievements, including historic tours and chart success. His understanding of the industry and commitment to his artists have made him a respected figure in the business.

Noah has expanded his ventures beyond music, establishing strategic partnerships across industries. In 2023, he became the youngest-ever Billboard Executive of the Year and the first Latino to receive the honor.

Noah Assad remains focused on shaping the future of entertainment, driven by innovation and a deep connection to his roots.