Joy Robins is the global chief advertising officer of The New York Times Company, where she leads all facets of its advertising business and guides the strategy and revenue generation of the entire global advertising team, and T Brand Studio, the content studio within New York Times advertising. Joy joined the Times Company in May 2023 and reports directly to President and Chief Executive Officer Meredith Kopit Levien.

An accomplished leader with 20 years of experience, Joy is a strategic expert at applying innovative advertising models at scale to enhance consumer products. With her extensive background in media, Joy has a reputable presence in the ad and media industry and brings a strong understanding of subscription business model dynamics. Joy drives innovation and leadership in partnership with New York Times advertising’s unmatched team — as they showcase the power and value of The Times’s essential subscription bundle to brands and marketers.