Jatinder leads Accenture Song's data + AI practice globally. His data-driven creativity experience extends to AT&T, Ford Motor Company, IBM, iShares, Kroger, Mars Inc., McDonald's, Pfizer, SAP, Uber, and VW. He holds a double major in mathematics and computer science and a master's in operational research from the University of Strathclyde, Scotland.

Jatinder has held leadership roles at Omnicom and WPP in the U.S. and U.K. He joined Accenture Song from Omnicom's DDB Worldwide, where he was previously the Global Chief Data Officer and the Global Chief Marketing Sciences Officer at the Omnicom Precision Marketing Group (OPMG) before that. Jatinder spearheaded the development of Omnicom's people-based intelligence platform Omni, which has been activated in 99 markets.

Jatinder is a huge proponent of inclusion and diversity (I&D) and sits on the advisory boards of Women Who Create and Creative Spirit. He's also an avid traveler and amateur photographer.