Recognized as one of the most dynamic and innovative executives in sports and entertainment, Brett Yormark began his tenure as the fifth commissioner of the Big 12 Conference in 2022. He previously held positions at Roc Nation, Brooklyn Sports & Entertainment and NASCAR.

In his brief time as Commissioner of the Big 12, Yormark has elevated the Conference to new heights. Yormark executed a media rights deal with ESPN and Fox, a deal that will run through 2030-31. Additionally, Yormark has placed an emphasis on marketing, brand building and storytelling that has resonated across the college athletics landscape. During his tenure, Yormark has overseen the early departure of Oklahoma and Texas as well as the integration of eight new Big 12 members. Additionally, he led a revamping of the Big 12 Football and Basketball Championships that resulted in revenue and digital engagement highs. Yormark has taken an innovative approach to ensure the Conference resides in places it never has before.