Jessica Phan is a Senior Vice President in the Client Organization at Ipsos North America, where she leads with a collaborative spirit, fostering strong partnerships with clients to unlock the secrets of audience engagement and drive measurable revenue growth. With 15 years of experience in the media-tech sectors, she brings a wealth of expertise in overseeing diverse research methodologies that span consumer and business-to-business audiences on a global scale. Jessica excels in translating data into compelling narratives, whether predicting audience desires or demonstrating the tangible impact of marketing efforts. Prior to her role at Ipsos, Jessica led thought leadership and ad sales research initiatives at Bleacher Report and Apple, honing her ability to merge insights with strategy.