As Chief Strategy Officer, Kim creates product that moves people and business. Most recently this included establishing a new Insights practice, designing Starcom’s new global planning process, and creating winning pitch narratives. Driven to understand people, Kim designs pioneering research, including ProjectWhy, a motivational framework mapped to Epsilon IDs, unlocking motivations as a differentiated approach to planning and investment. Before taking on responsibilities as Chief Strategy officer, Kim established and led Starcom’s creative design team and her decades of work as a strategist spans leadership positions on Kraft, Disney Parks, Luxottica, and Oracle, to name a few.