Paloma is the Manager of Market Intelligence at Nissan, where she leads marketing effectiveness research to support the advertising and marketing strategies for both Nissan and INFINITI. She specializes in turning complex data into insights that optimize ad creative, enhance brand affinity, and drive business growth. Additionally, she contributes to Nissan’s multicultural marketing strategy. Prior to joining Nissan, Paloma held research leadership roles at global brands such as Grupo Bimbo, PepsiCo, Colgate-Palmolive, and Nielsen.