James Burka is the Director of Programmatic on the Charter account at PMG, bringing over 11 years of experience in Programmatic and AdTech. Throughout his career, James has worked across multiple agency holding companies, specializing in Programmatic inventory, Centers of Excellence (COE), and partnership roles. His expertise extends to key leadership in Supply Path Optimization (SPO) and client innovation within addressable media, where he has successfully launched custom CTV integrations across major publishers at the holding company level."