Melanie Babcock is the Vice President, Orange Apron Media and Monetization. In this role, Melanie has grown sources of ad revenue, profitability, sales and improved supplier experience.

Melanie joined The Home Depot in 2013, most recently serving as the VP of Integrated Media, which included the launch, development and growth of Orange Apron Media. Under Melanie’s leadership, her teams transformed The Home Depot’s marketing strategy from a product-centric to a customer-driven marketing strategy.

She scaled personalized customer marketing and worked closely with cross-functional partners to lead the development of marketing experiences more tailored to customers’ shopping and personal preferences. She launched a media measurement practice and changed the marketing team’s key metrics to deliver enterprise, department and incremental sales.