Kailyn Hartmann leads the Analytics and Intelligence group at VAB, with a concentrated focus on audience measurement and currency. She is passionate about delving into data-driven strategies, methodologies, insights, and cross-platform advanced advertising measurement solutions to help create a transparent and interoperable premium video ecosystem.

Kailyn has built a reputation across the media, ad tech, and measurement industries as a collaborative, thought-provoking, reliable, and supportive leader. She has a proven track record of translating complex audience ratings/measurement datasets into strategic insights to drive action.