Paul Barnett is obsessed with curiosity. As CEO of Now What, he designs the questions that the most influential brands in the world are asking. 10,000 questions in 20 years for clients like Heineken, Pfizer, Airbnb, and PepsiCo. His latest obsession is designing frameworks for brands to catalyze consumer curiosity for better business outcomes. Dogs are his big passion. He loves their curiosity.