Meg Wells is an award-winning filmmaker, development executive, and branded entertainment futurist. Currently consulting as WaterBear’s Chief Content Officer, she leads a content studio designed at the intersection of impact and entertainment. Alongside her fractional work with WaterBear, she collaborates with global clients as a Content Consultant, Development Executive, and Director.

Meg is also the co-founder of EVOKE, a revolutionary industry measurement tool. Designed at the intersection of entertainment, human emotion, brand values, and groundbreaking neuroscience, EVOKE measures the impact and ROI of brand-funded entertainment, helping brands grow audiences and scale their business.

Previously, she was Head of Content House and Executive Producer for Under Armour, was Executive Producer and Showrunner for Red Bull Media House, and was a Senior Producer/Director for Turner Sports. She began her career as a Producer and Director in news and entertainment at CNN and TBS.