Ashley Schapiro is a Global Marketing executive who brings brands to life, shaping the full consumer journey- striking a balance between brand love and growth. Consistently pushing innovation boundaries to remain present and relevant in highly dynamic environments. Excels in moments of change, anticipates strategic trends and is adaptive to change.

As Vice President Marketing, Media, Performance & Engagement at American Eagle, Ashley is responsible for all media, performance, digital innovation, collaborations, social, talent, influencers and PR. Beyond driving the business and reaching new customers her #1 priority to is to make AE the most relevant and innovative brand in the eyes of Gen Z. This means being present where customers are most active (aka social), showing up in the right way with the right talent and being a part of their passions – this translates into music, gaming, pop culture and social causes such as mental health, voting, and sustainability.