Max Siegelman is an entrepreneur, creative visionary and founder of the contemporary fashion label, Siegelman Stable. Launched in 2020, the brand serves as both a tribute to the Siegelman Racing logo and a statement piece in the worlds of sports, music, and streetwear culture. With a business model centered around direct-to-consumer releases, the brand creates a sense of exclusivity through limited-edition merchandise. A portion of all proceeds benefit equine therapy programs, reflecting Max’s deep connection to both his family's racing roots and broader social causes. Siegelman Stable’s rise has been fueled by high-profile collaborations with iconic brands such as the New York Knicks, New York Rangers, New York Mets, San Antonio Spurs, and Don Julio 1942, with whom they partnered for limited-edition merchandise at the 2023 Super Bowl.