Paige Grossman serves as the Vice President of Global Brand Creative and Programming at Ancestry, where she leads initiatives to enhance brand storytelling and user engagement to fuel growth and loyalty. Since joining Ancestry in 2013, she has led award-winning campaigns that celebrate diverse family histories, aligning with the company's mission to empower personal discovery and elevate Ancestry’s unique purpose into the cultural limelight. With a background in leading creative teams at Publicis and FCB, she has helped major brands like PayPal and Verizon forge meaningful connections with audiences. A passionate mentor for women in marketing and creative fields, Paige holds a BFA in Communication Arts from Moore College of Art and Design and resides in Marin, California, with her husband, their two spirited boys, and a discerning cat.