On a global mission to make the financial industry less “male, pale, and stale,” Vivian Tu, AKA “Your Rich BFF,” has taken the internet by storm. A former Wall Street trader-turned-expert, educator, public speaker, host, female entrepreneur, and media powerhouse, Vivian is now the founder and CEO of the financial equity phenomenon, “Your Rich BFF.” In January 2021, Vivian developed and launched the “@yourrichbff” blog and social media handles as a passion project to destigmatize and make personal finance advice accessible and digestible to non-experts and marginalized communities. In just over two years since her first video, her dedication to promoting financial literacy has earned her cross-platform fame and notoriety, having garnered over 4.5-million followers and counting across socials, as well as honors on both the Forbes’ ‘30 Under 30 – Social Media’ (2023) and inaugural ‘Top Creators’ (2022) lists.