Gina is a Senior Director of Video at Butler/Till where she oversees a team of multimedia specialists in video, gaming, and audio channels, and is responsible for the agency’s comprehensive video offering. Her nearly 20 years of agency experience includes planning and buying across offline and digital channels, with a diverse category mix including pharmaceuticals, healthcare, CPG, insurance, financial, agriculture, automotive, and tourism.

Gina’s passion to strengthen the connection between brands and their customers has fueled her ongoing exploration and implementation of emerging opportunities in video, gaming, and audio. She has led various initiatives to enhance the agency’s data-driven video offering across TV, streaming, and online platforms. She has leveraged the insights and successes from these initiatives to expand the agency’s capabilities in gaming and audio over her tenure.

Gina is committed to building and growing partnerships across the multimedia ecosystem.