No one understands fast-moving pop culture and its potential ability to do good, better
than Melissa C. Potter.
Concerned, connected, and committed, Potter’s priority has always been to utilize
entertainment (television, film, and music) to shift hearts and minds.
Potter is a forerunner in creating meaningful social change through her expertise in
spearheading social impact strategies and diversity, equity and inclusion initiatives. She
has a proven track record with national non-profit organizations, as well as some of the
world’s largest and most influential brands. Throughout her prestigious career, Potter
has established herself as a respected, nationally known thought leader developing
innovative ideas and creative solutions.
Her current role as Executive Director, Content for Change at Paramount enables Potter
to supervise each brand’s commitment to the long-term social impact of cultural shifts in
society. With expertise including the issues of Race, Identity, Culture, Equity, and Social
Justice, she is known for masterfully managing moments of crisis with her unflappable
style.
Additionally, she is responsible for spearheading the revolutionary MTV Entertainment
Group Culture Orientation program in collaboration with the country’s leading racial and
social justice organizations. This groundbreaking initiative unites shared values,
increases understanding, and amplifies learning to empower the entire creative
community to tell stories that reflect the diversity of Paramount viewers.
A native of New York, Potter received her Bachelor of Arts in Sociology from
Northeastern University and Masters in Corporation Communication and Public
Relations from New York University. She serves as Chair of the Board for the National
Job Corps Association and is Chair of the Board of Directors of Fostering Change for
Children. She was awarded "Change Agent of the Year” in 2018 from the Digital
Diversity Network, is a Webby Anthem Awards juror and a Diversity Committee Member
for Transform Films. She is also a member of Alpha Kappa Alpha Sorority, Inc.