Morgan Wilkinson

Morgan Wilkinson

Director of Creative Strategy

Group Black

Morgan Wilkinson is a multidisciplinary brand marketing professional. At the beginning of her career, she was within the beauty industry, working in brand strategy and product innovation at Sundial Brands. At the time, she led the launch of MCJW Beauty. A portfolio brand that paid homage to the first Black woman millionaire, Madam CJ Walker. Following her experience at Sundial Brands, Morgan joined the Estee Lauder Companies, managing product marketing for Origins.
After her time working in the beauty industry Morgan was a senior manager at Restaurant Brands International working on the Popeyes North America business. During her time at Popeyes, she led the launch of nuggets nationally, managed all social media content, and executed the Megan Thee Stallion partnership in North America.
Now in her role at Group Black, Morgan stood up the media companies' influencer practice and has continued to foster creators and their content on the Brand Strategy team. She is passionate about the creator economy and finding ways to dedicate resources and funding opportunities to the creators that move the culture.

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