Camilo La Cruz is the Chief Strategy & Innovation Officer at sparks& honey. As one of sparks & honey’s first employees, Camilo helped shape the company’s vision and offering since its inception in 2012, becoming an early proponent of cultural strategy, fueling its adoption across the industry, and spearheading the development of sparks & honey’s well-known cultural forecast reports and research partnerships with leading organizations like World Economic Forum and ARPA-H.

Over the last decade, Camilo has collaborated with think tanks, universities, and government organizations, including Georgetown University, Rand Corporation, and DARPA on a range of social innovation initiatives spanning gender and intergenerational dynamics, the future of work and automation, and the disruption of radicalization journeys in social networks. He is a frequent speaker and contributor on these topics and others, appearing on stage at the Aspen Institute Intrapreneur’s Program, SXSW, AdColor, and Fast Company’s Innovation Festival. He’s also served as a Brand Experience Final Round Juror for The Effies and Creative Data Juror at Cannes Lions.

Throughout his career, Camilo has shaped strategy, trend intelligence, and creative efforts for leading organizations such as Airbnb, Bayer, Google, Humana, Meta, Mercedes-Benz, Natura, Nestle, PepsiCo, and Pfizer, among others. A practitioner and mentor alike, Camilo is also a former adjunct faculty at New York University and a frequent speaker at academic institutions. Camilo holds a master’s degree in media studies from The New School University.