Tracy Gutin joined Kantar in 2014 and has over 15 years of research experience. She currently leads the management and analytics for creative testing for her clients, spanning a number of industries. She also has extensive experience in brand research, including strategy and tracking. Her passion lies in finding the story within the data and bringing it to life in a way that is meaningful, impactful and actionable for her clients.​

Tracy has been an active contributor and leader within the Neuroscience domain at Kantar for the past 6 years. She was previously the Central region champion, and now assists across all of North America. She has intimate knowledge of the neuro offerings that span across all of Kantar’s creative and brand solutions.​

Tracy has her MBA from Wayne State University and a Bachelor’s degree in Marketing from Michigan State University.