In his current role, Jacob serves as the Executive Director, Head of Biddable Media, and brings 18 years of agency and client side experience to the practice; overseeing search, social, programmatic, and commerce. Prior to joining Crossmedia, Jacob held leadership positions at Dentsu, iCrossing, Hilton Hotels, Havas Media, and Ogilvy, helping brands evolve their business and media approaches to maximize business outcomes in digital media.