Lianne is an integrated brand strategist and researcher with over a decade of experience crafting compelling brand narratives, advertising campaigns, and marketing programs. She thrives at guiding projects from research, strategy, and insights through to successful campaign execution. Before joining Priceline, Lianne held brand strategy roles at SoFi, where she developed products and advertising campaigns aimed at improving financial literacy and helping consumers achieve their financial goals. She began her career in the agency world, working with Publicis, Decoded, and Anomaly.