Tyra Jones Hurst plays a key role in OLIVER North America's growth and innovation, driving bold change and pushing boundaries. With a decade of experience collaborating with top brands like Bacardi, Unilever, H&M, P&G, and Loblaws Ltd., she has crafted award-winning campaigns that redefine consumer interaction. In her tenure at OLIVER, Tyra managed the Canadian in-house agency for Unilever and became the youngest member of the Executive Leadership Team, earning recognition with prestigious awards like the Effie and Drum Award. Beyond her leadership role, Tyra champions inclusive marketing as the founder of InKroud, an agency within OLIVER dedicated to Black and Latiné marketing professionals and is especially passionate about ensuring their involvement within tech innovations like generative AI. This initiative has secured major clients like Bayer, Molson Coors, SheaMoisture and Disney, emphasizing authentic engagement with diverse audiences at all stages of the marketing process. Tyra Jones Hurst is an industry game-changer, and she's just getting started.