Paul Greco
VML Advertising
Executive Music Director
Paul’s musical direction has made a major impact on many major brands throughout his career and many of his agencies’ most prestigious brands.
Paul has been the recipient of many of the top industry awards including Cannes Lions, Clio’s, ACIP, London International, and a Special EMMY Award nomination. He has worked with numerous celebrity musical artists including Lady Gaga, Lionel Ritchie, Roseanne Cash, The Boys Choir of Harlem, and The Royal Philharmonic Orchestra in London and continues to push for opportunities to align musicians and brands.
Getting is his start as a recording engineer of ad music and radio commercials, Paul transitioned to producing music at ad agencies working a BBDO NY and Young & Rubicam to leading the music department of J. Walter Thompson and now Executive music director at VML.
Currently he is working at VML to explore new and innovative ways to use sound and music in branding for all media channels and break new ground in the fields of music and sonic branding in areas such as consumer electronics and entertainment, the medical field, and experiential technologies.