Christina is a top brand experiential market executive sitting at the intersection of music, sports, entertainment and production developing and coordinating marketing programs across consumer and fan touchpoints. She was instrumental in standing up an incredibly impactful program, Pay It Forward Live, during the pandemic connecting fans to their favourite artists while supporting Small Businesses.
Most recently, Christina lead Verizon’s experiential marketing across the company’s brand, consumer and business organizations. She lead a team that creating and producing differentiated and breakthrough brand activations leveraging the most prestigious Sports, Music and Entertainment properties and venues. Christina has spent her career building purposeful and scaled fan and customer experiences ranging from physical, virtual and hybrid with a laser focus on social responsibility.