Hetal Patel is the EVP of SmartAudio® Intelligence Insights at iHeartMedia, providing research and insights to showcase the company’s value proposition.

She provides critical consumer insights, market intelligence and industry trends to iHeartMedia’s various teams, markets, and executives by leveraging expertise in areas such as audience analysis, advertising sales metrics and media, and digital consumer research. Hetal has an uncanny ability to turn data into stories and help advertisers and brands connect the dots between products, consumers, and advertising.

Hetal is a Clinical Psychologist turned media expert with two decades of experience in consumer insights, market intelligence, and media research.