Joey-lyn "JL" Addesa is an Executive Director at OMD, where she oversees the Pepsi Beverages Business and crafts strategic plans for an iconic portfolio that includes brands like Pepsi, Gatorade, and Mountain Dew. With a keen focus on audience-first, holistic strategies, JL leverages culture to take consumers from heart to cart. Boasting 20 years of agency experience across the personal care, retail, and consumer tech verticals, she finds her toughest client to be her toddler daughter.