Haley Henning is the Senior Director of US Social at YMU Group, where she leads innovative social media strategy and personal brand growth for a diverse portfolio of clients. Previously, she spearheaded the Talent Management team at boutique influencer agency, overseeing brand and digital relations for podcast hosts, influencers and actors. Based in Los Angeles, Haley has a proven track record of enhancing commercial, digital, and social presence for a wide array of clients and brands. Her expertise lies at the intersection of entertainment and personal brand development, encompassing sales, social media, influencer marketing, and brand partnerships. Haley began her career at Live Nation and ICM Partners, where she cultivated strong brand relationships in sponsorship, live events, and corporate brand building. She holds a Bachelor’s Degree in Journalism with an emphasis in Strategic Communication from the University of Missouri.