Cassandra Freeman is a dynamic actress, entrepreneur, and founder of Creatricity, a platform dedicated to empowering diverse creatives and amplifying underrepresented voices in the entertainment industry. Best known for her powerful role as Aunt Viv in NBC’s critically acclaimed series *Bel-Air*, Cassandra brings depth and authenticity to her characters, making her a standout talent in film and television.
With an impressive body of work spanning TV, film, and theater, Cassandra has starred alongside Hollywood icons such as Denzel Washington in *Inside Man* and Chris Rock in *I Think I Love My Wife*. She has captivated audiences in series like *The Enemy Within*, *Luke Cage*, and *Atlanta* and more. Her versatility and dedication to portraying complex, dynamic women have made her a sought-after talent in both major studio productions and independent films.
Beyond the screen, Cassandra is a respected voice in the industry for her work as a creative strategist, thought leader, and advocate for greater diversity and inclusion. Her insights have been featured on panels and in conversations all over the world that challenge traditional norms and explore innovative approaches to authentic representation. As a passionate advocate for women and creators of color, she is committed to fostering an industry where untold stories are celebrated, and where all creatives are celebrated and have the resources and platforms to thrive.
With her combined expertise as an actor, producer, and creative entrepreneur, Cassandra is dedicated to shaping the future of entertainment—one that values inclusivity, innovation, and the transformative power of storytelling.