Corrie Katcher leads memberships and partnerships at VAB, working to introduce new members to the organization, while increasing visibility of VAB’s work across the ever-changing advertising landscape.

Highly regarded for building strong relationships, storytelling and her detailed sales acumen, Corrie has 20+ years of media industry experience for both established brands including Viacom, WebMD, New York Media, as well as early-stage startups - she was among the first executives to launch NYC’s Snapchat sales team.
An avid fan of Broadway, Corrie was also previously part of Playbill’s advertising and experiential partnerships team, where she created a new revenue stream, Playbill’s VIP Pop Up Preview events, allowing Fortune 100 brands to partner with unique Broadway events in intimate settings for clients and marketers.

She has been instrumental in helping marketers grow their brand presence through unique omnichannel media campaigns and also has experience in the cable industry where she worked with well-known brands such as Microsoft, Nationwide Insurance, Geico, Marriott Hotels, JetBlue, United Airlines, Coca-Cola, Johnson & Johnson, NBC, AMC, Netflix and Sony Pictures, successfully managing and executing over $30M in billings across various platforms.