Peter continues to be one of the most awarded and genuine creative leaders in the country.
(Switch out of the third person). I’ve genuinely loved making creativity that accelerates growth.
I’ve genuinely enjoyed helping brands impact culture, and I genuinely believe having fun is the
key to a businesses success. Instead of listing where I’ve been, I’d rather focus on what I’ve
done.
● Sucked the hearts and minds of people into the everyday life drama of Dax Shepard and
Kristen Bell utilizing Samsung products.
● Turned James Harden’s beard and his new adidas shoe into iconic Trolli Gummie candy
that Gen Z gobbled up.
● Helped Frontier Fiber achieve record YOY growth for 8Q in a row challenging people to
Unable themselves.
● Won the Crocs business and re-launched the most hated and beloved brand with pride
in the U.S through social and integrated content strategy.
● Re-introduced Mentos, the quirky European candy, and launched Mentos Pure Fresh
Gum in the U.S.
● Revitalized one of America’s oldest brands, Tylenol, through the Tylenol, Feel Better
content platform.
● Created the memorable and award winning IKEA campaign around the election of
President Obama.
● Made many a beer drinker proclaim, It’s all about the beer, in the well-awarded and
iconic, It’s All About The Beer campaign for Heineken.
● Developed the groundbreaking integrated campaign to introduce the U.S to JetBlue
airlines.
● Introduced Stride Gum, a new product from Cadbury. Stride became the fastest growing
chewing gum in the US with sales ~$100MM in year one.
● Launched and turned TiVo the brand into a verb, Tivo it.
● Spawned the infamous, “What the hell is ANSKY?” campaign for the New York Yankees
sponsorship. The campaign was selected as one of the campaigns of the decade by
Adweek.
How did I do this? Well, I’ve been Chief Creative Officer at Hill Holliday, Periscope, JWT, Red
Scout, Deutsch, Publicis, Executive Creative Director at Mckinney and Creative Director at
Goodby, Silverstein & Partners. My formula is just one thing. I surround myself with great
people who have fun doing what we do. This formula has delivered a lot of financial success for
my clients and accolades for myself and my teams. First and foremost, Effies (most important
to me), Cannes & Grand Prix Lions, Clios, One Show Pencils, Webbys and D&AD Pencils.
Also, It was cool to be recognized in Crains 40 Under 40. But, what I cherish most is the honor
of being on the board of Fighting Pretty and working to help women remain their beautiful self in
their battle with cancer