Jason Damata is the founder and CEO of Fabric Media, a communications and strategic consulting group launched in 2007 to serve innovative companies at the intersection of media, technology and advertising. Fabric develops and executes go-to-market programs that accelerate growth, build brand equity and deliver positive impact for TV makers and networks, streamers, martech firms and measurement platforms that are evolving how content is experienced, delivered and monetized. The company has built marketing operations for multiple transformative startups — including Trendrr, iSpot, Madhive, Downstream, Watchwith, explore.org, CreatorIQ, Tubular, Canvs, and WhoSay — and has led innovation initiatives for clients including VIZIO, Turner, TBS, Viacom, ShortsTV, Crocs, Leo Burnett and P&G.

Damata is also the co-owner and publisher of TVREV, an analyst group and publishing company with 40,000 subscribers known for its industry trend reports, and TheMeasure, a forum for data-based reporting and bespoke insight services.