Jason Fairchild is a recognized leader in the ad tech industry with a proven track record of innovating and scaling new technologies and business models at the intersection of media and technology. He is the co-founder and CEO of tvScientific, a ConnectedTV (CTV) performance advertising and attribution platform. tvScientific is the first CTV advertising platform purpose built for performance marketers, offering a self-managed solution that combines media buying, optimization, measurement and attribution in one platform. tvScientific is backed by some of the world's leading tech investors and media companies, including Norwest Venture Partners, NBCU/Comcast, Hearst Ventures and Idealab. Prior to tvScientific, Jason was the co-founder and CRO at OpenX, a pioneer in the programmatic advertising space. Before OpenX Jason was an early executive at GoTo.com, the inventor of the paid search business model that now generates 200B in annual advertising spend.