Matt Ian, Co-Chief Creative Officer at Deutsch, stands out for his creative leadership, focusing on mentoring talent and enhancing brand growth.

Returning to the agency in 2022, he spearheaded award-winning campaigns like Taco Bell’s innovative ‘Metaverse Wedding’ and ‘Freeing Taco Tuesday’. Prior to his return, Matt served as CCO of Dentsu Creative / McGarry Bowen where he led the revitalization of Subway with the “The Eat Fresh Refresh” campaign, halting a sales slump. At TBWA/Chiat New York, he secured key accounts such as Travelers Insurance, NBCU and H&M. Matt’s creative streak continued at Droga5, leading to viral campaigns for Sprint and IHOP's ‘IHOb’ rebrand, getting people to care about burgers from a pancake house.

His creative impact has been recognized at major industry awards, debated in the press, and earned him two Emmy nods for Volkswagen campaigns during his initial stint at Deutsch, a career highlight he cherishes.