Freya Williams is Chief Strategy Officer at Revolt North America, a global purpose strategy specialist group. A C-Suite communications and business advisor, she has advised organizations including Colgate Palmolive, Google, The United Nations, The Estee Lauder Companies, The Economist and many others on how to incorporate sustainability and social impact into their business and brands, and brand sustainability and impact initiatives.

An early pioneer of the modern sustainable business movement, Freya’s experience has given her an insider’s perspective on the trials and tribulations of incorporating sustainability into a business. In the course of persuading clients to try fresh, sometimes counter‐intuitive approaches, Freya has built up a wealth of data on the business case for sustainability as well as an instinctive sense of what works and what doesn’t.

Her mission is to help move sustainable businesses, behaviors and brands into the mainstream.